What industries does this work for?

Any category where people ask questions before buying. Strongest fit: B2B SaaS, e-commerce, financial services, legal, education, travel, healthcare, DTC.

What's the minimum budget to get started?

We recommend a minimum of $3,000 per month in ad spend, separate from our management fee. We do not mark up ad spend — every dollar goes directly to OpenAI.

Do I need to be running Google Ads already?

No. Many clients run ChatGPT Ads as their primary paid search channel. If you already run Google Ads, we build complementary strategies that avoid cannibalisation.

Why not just sign up for the Ads Manager myself?

You can — it is self-serve. The question is whether you have the time, the creative craft, and the query-mapping methodology to compete with the brands treating this as a serious channel. Most teams underestimate the weekly attention required in the first 90 days. We do nothing but this, and we already have the learning data.

The New Frontier of Paid Search

Your Brand, Inside Every AI Answer

OpenAI launched ChatGPT Ads — sponsored placements shown alongside answers to 800M+ weekly active users (OpenAI, 2025). We're the specialist agency that gets you in: strategy, creative, optimisation, all built for this channel from day one.

Book a Strategy Call See how it works ↓

800M+

weekly ChatGPT active users (OpenAI, 2025)

2026

the year ChatGPT Ads went live

Open Access

Ads Manager live to all advertisers

chatgpt.com

👤

What's the best project management software for a 50-person team?

✦

The Intent Signal
Nobody Else is Buying

When someone asks ChatGPT "best CRM for startups," they've already done their internal search. They're moments from a decision. Your brand can be part of that answer — with less competition than Google had in 2003.

🎯

Peak Purchase Intent

ChatGPT queries are longer, more specific, and more action-oriented than keyword searches. Users are in research-to-buy mode when they arrive.

🌐

A First-Mover Window

The Ads Manager is open to all advertisers, but the auction is young. CPCs are a fraction of Google's equivalent keywords. This gap narrows as adoption scales.

🛡️

Contextual, Not Intrusive

Sponsored placements sit below the answer, clearly labeled, distinct from ChatGPT's response. Users engage with relevant suggestions in a way banner ads never achieved.

📊

Native Analytics & Attribution

OpenAI's Ads Manager ships with built-in impression, click, and conversion tracking. No third-party hack-job required to measure ROI.

// Why An Agency

"Can't I Just Sign Up
and Run It Myself?"

Yes, technically. The Ads Manager is self-serve. But the brands that win on this channel in the first 12 months are the ones that treat it as a craft, not a checkbox.

The Craft of This Channel

Writing copy that lives next to an AI answer is not the same skill as writing Google Ads.

Sponsored placements are read in a conversational context. A copywriter who knows the difference between "what they typed" and "what they meant" will outperform a generic 25-character headline every time. We've built our creative process around that distinction.

The Targeting Methodology

Query cluster mapping is a different discipline than keyword research.

Bidding on individual queries is a losing game in ChatGPT Ads — the long tail is enormous and shifts weekly. We model the intent clusters that produce revenue, then map every campaign to them. You get a targeting roadmap, not a list of negative keywords.

The Time Tax

Most teams underestimate how much weekly attention this channel needs.

The first 90 days of a ChatGPT Ads account require near-daily review: creative variants, bid adjustments, query expansion, negative list curation, conversion signal tuning. We run that loop for you so you can focus on the rest of your growth stack.

The First-Mover Edge

The brands winning on this channel right now are the ones moving in Q3 2026.

By Q1 2027 the auction will look like Google Ads circa 2008. The accounts that have 6+ months of learning data and a tested creative library will have an advantage that late entrants can't buy back. We help you build that head start.

Side by side

What changes when you outsource vs DIY

Generic ad copy written from a Google Ads template

Creative

Copy built for conversational context, tested against the AI's actual response patterns

Bids set once, adjusted when "something feels off"

Optimisation

Weekly bid, query, and creative tuning based on conversion signal — not clicks

One person learning the platform while running the account

Expertise

A team that's already live, already iterating, already has the learning data

Reporting built from the Ads Manager dashboard

Reporting

Revenue-attributed reporting tied to your actual pipeline, not just impressions

// Channel Comparison

ChatGPT Ads vs Google Ads

Why the most sophisticated growth teams are adding — not replacing — ChatGPT Ads in 2026.

Comparison of ChatGPT Ads and Google Ads across targeting, user mindset, creative format, auction maturity, attribution, and best use case.
Dimension	Google Ads	ChatGPT Ads
Targeting signal	Keyword match	Full conversation context, intent, and trajectory
User mindset	Interrupting a search	Engaging inside an answer they're already reading
Copy length & format	25 char headlines, 90 char descriptions	Longer, narrative-friendly copy that fits the answer flow
Auction maturity	Saturated, 20+ years of bid data	New, low competition, learning curve for everyone
Attribution	GA4, conversion pixels, modeled	Native in Ads Manager, plus standard pixel/server-side
Best use case	Demand capture at the bottom of the funnel	Demand capture mid-research, where the decision is forming

// What We Do

End-to-End ChatGPT Ads Management

From strategy to creative to ongoing optimisation — everything your brand needs to win on this channel.

🗺️

Strategy & Query Cluster Mapping

We model which ChatGPT query clusters your ideal buyer lives in and build a targeting roadmap before spending a dollar.

Foundation

✍️

AI-Native Ad Creative

Sponsored placements written for the conversational context — not a keyword list. Every variant is tested against the AI's actual response patterns.

Creative

⚙️

Campaign Build & Launch

Full technical setup inside OpenAI's Ads Manager — campaigns, ad groups, budget pacing, audience signals, and conversion tracking.

Launch

📈

Continuous Optimisation

Weekly bid, query, and creative tuning driven by conversion signal — not clicks. Your CPA trends down as the account learns.

Growth

🔗

Landing Page Alignment

The post-click experience has to match the conversational intent. We audit and advise on page copy, speed, and CRO to protect your conversion rate.

Conversion

📋

Revenue-Attributed Reporting

Live dashboard, monthly strategy reviews, and plain-English reporting that ties ad spend to your actual pipeline — not just impressions.

Intelligence

// How It Works

Live in 3 Weeks

Discovery Call

We learn your goals, ICP, margins, and existing funnel. No generic intake forms.

Strategy Proposal

You receive a query map, creative brief, and budget forecast before signing anything.

Build & Launch

We build your campaigns, get creative approved, and go live with daily oversight in week three.

Optimise & Scale

Monthly check-ins, weekly optimisation cycles, and a roadmap to compound results quarter over quarter.

// Early Results

What We're Seeing
In Early Accounts

Early benchmark numbers from our founding-client cohort. As our client base grows, we update these quarterly with full case studies.

Higher

Click Quality vs Search

Users who click a sponsored placement in ChatGPT convert further down the funnel than equivalent search clicks. Conversational context is a stronger signal than a keyword.

Lower

CPCs on Commercial Queries

The auction is still young. Brands entering now are paying substantially less than the equivalent Google keyword for the same buyer intent.

Faster

Time to First Conversion

Most accounts hit first conversion data within the first 7–14 days of launch, because the intent signal is sharper than cold search traffic.

// Pricing

Simple, Spend-Aligned Pricing

A small base fee plus a percentage of the ad spend we manage for you. You only pay more when we scale more — and your spend goes directly to OpenAI with zero markup.

Essential

^$500

15%

of ad spend / month

1 campaign, up to 4 ad groups
Query cluster mapping & strategy
6 ad copy variants
Bi-weekly performance review
Live reporting dashboard
Slack support channel

Get Started

Common Questions

Yes. OpenAI launched the ChatGPT Ads Manager at ads.openai.com and it's open to all advertisers via self-serve signup. Early advertisers already running campaigns include Best Buy, Lowe's, and VistaPrint. You can sign up directly and access the Ads Manager today.

Google matches ads to keywords. ChatGPT Ads match placements to the full context of a user's conversation — their intent, their specific question, and the trajectory of their research. This produces a fundamentally higher-quality signal and requires a different strategy, creative approach, and optimisation methodology. We have a full comparison on the page above.

Any category where people ask questions before buying. We see strongest fit in B2B SaaS, e-commerce, financial services, legal, education, travel, healthcare, and DTC. If your customer does research before purchasing, ChatGPT Ads can reach them mid-decision.

We recommend a minimum of $3,000/month in ad spend to generate statistically meaningful data for optimisation. This is separate from our management fee. We do not mark up ad spend — every dollar goes directly to OpenAI.

Most clients see first-click and first-conversion data within 7–14 days of launch. Meaningful optimisation trends emerge at 30 days. We typically hit full campaign maturity — where continuous learnings compound — by month three. We set realistic milestones in your strategy proposal so expectations are aligned from day one.

No. Many of our clients are running ChatGPT Ads as their primary paid search channel, especially startups who want to capture intent before the auction becomes competitive. That said, if you're already running Google Ads, we build complementary strategies that avoid cannibalisation.

You can — it's self-serve. The question is whether you have the time, the creative craft, and the query-mapping methodology to compete with the brands that are treating this as a serious channel. Most teams underestimate the weekly attention required in the first 90 days. We do nothing but this, and we already have the learning data.

Privacy & Terms

Privacy. AppLabx collects the information you submit through the contact form (name, work email, company, estimated monthly ChatGPT ad spend) for the sole purpose of responding to your strategy-call request. We do not sell, rent, or share your information with third parties. Form submissions are processed by formsubmit.co and delivered to hello@applabx.com. We use Cloudflare Web Analytics to measure aggregate, cookieless site traffic.

Terms. Information on this site is provided as-is and does not constitute a binding offer. Service descriptions, pricing, and benchmarks reflect typical client outcomes and our founding-client cohort, not guarantees. Ad spend is paid directly to OpenAI; AppLabx charges a management fee on top with no media markup. Either party may cancel a managed engagement with 30 days' written notice — no long-term contract, no termination fees. First-month refund available if launch is not achieved within 21 days of contract signing.

Trademarks. ChatGPT™, OpenAI™, and the OpenAI logo are trademarks of OpenAI, Inc. AppLabx is an independent service provider and is not affiliated with, endorsed by, or sponsored by OpenAI, Inc.

Your Brand, Inside Every AI Answer

The Intent SignalNobody Else is Buying

"Can't I Just Sign Upand Run It Myself?"